Hey there!  I'm Alicia.


"Your heart and my heart

are very, very old friends."

- Hafez

I'm a mother, a daughter, a sister, a spouse, a friend...I'm only human.

I'm with you, I know what it's like to be a successful professional juggling a demanding career while striving to meet one's personal needs and those of the people we love. It can all feel so exhausting and overwhelming!  

One day I woke up in my mid-forties wondering where I went wrong. Why wasn't I feeling happy, healthy, and wealthy after working so hard all my life and "doing what I was supposed to do"?

While grateful for my personal and professional blessings, I found myself disenchanted by the pressures of running an organization, raising two teenage boys, tending to my aging parents, and befriending the stark changes of my perimenopausal body.  Sound familiar? 

That was a turning point in my life when I decided to explore a more mindful approach to how I live, love, and work. I turned to my hard-earned wisdom and skills to allow greater fulfillment and wellbeing into my life. Now I feel more content and at peace than ever before. My truth is nothing brings me greater joy than to support others to experience greater wellbeing by becoming the fullest expression of their authentic selves.   

I'm a certified professional with nonprofit and for-profit leadership experience.

I'm a certified Mindfulness Teacher through the Awareness Training Institute and the Greater Good Science Center at the University of California, Berkeley.  I completed my International Coaching Federation (ICF) Coach accreditation through the College of Executive Coaching. 

I draw from over 28 years of professional experience in strategic planning, and leadership development.  I utilize a blend of neuroscience, mindfulness, and positive psychology to teach skills that lead to greater fulfillment, vitality, and wellbeing. 

Prior to launching BeingWell.life in 2018, I was Executive Director of The Prentice School for five years. I've served as faculty at California State University, Fullerton teaching entrepreneurial leadership courses.  I began my career at The Chevron Corporation, then The Walt Disney Company, and have coached leaders at many nonprofit and for-profit organizations including Salesforce, Facebook, and Capital One Bank.  

I received a Bachelors degree in finance and accounting from University of California, Berkeley and a Masters of business administration from Harvard Business School. 

I bring a broad, multicultural, 'in the trenches' real-life perspective.

 As an immigrant from Mexico at the age of seven, I can relate to others who've had to "start from scratch" in a new country. I'm the first in my family to graduate from college and I specialize in supporting others to thrive in change and adversity.

I can also relate to others caring for a loved one living with a chronic illness.  I'm an active member of two Parent Advisory Councils at Children's Health of Orange County, and a member of the Cystic Fibrosis Research, Inc. (CFRI) Diversity and Inclusion Committee.   

Life has been and continues to be my greatest teacher.  I've dealt with adversity by growing resilience and by drawing strength from within and from other people's stories. 

People who know me describe me as kind, intuitive, genuine, smart, and resourceful.   

My favorite poet is Mark Nepo, and my favorite mindfulness teachers are Tara Brach and Jack Kornfield.

Every morning I give thanks for a new day and I remind myself that I am enough.  I love people, plants, creeks, and nature walks!



"What lies behind us and what lies before us are small matters compared to what lies within us."

- Ralph W. Emerson

Call or email me today.

(714) 390-2024 | [email protected]